Metro Trains were looking to create awareness of the role of technology within their organisation. A visionary internal communication was required to show the potential of unrestrained thinking. The Information Officer’s brief was to immerse ourselves in rail. Metro wanted to ensure that safety and customer satisfaction was not compromised as part of the delivered outcome.
The power of video came to life. Twenty four concepts were delivered in a ‘day in life’ piece. The future we dreamed of was only a few years away. Actors played the role of daily commuters, business people, students and tourists. Ideas were clearly articulated in different scenes. The influence of the video resulted in the formation a digital strategy committee. The committee were tasked with bringing elements from concept to life. Smart Metro won the Supplier Award for Excellence and resulted in being commissioned to deliver the MR4 bid video.