Situation

NAB had been working for a significant amount of time preparing to launch a free on-line budgeting tool called Money Tracker. The intelligent tool extracted data from personal accounts. It assisted consumers in seeing where they were spending money, how to track toward a savings goals and creating a budget. A freely accessible tool available on nab.com.au was about to go live and it need to be introduced and explained. The tool was powerful but needed to be explained.

Outcome

The key functions were distilled and a four way solution was devised. A professional host fronted a brief overview. It’s purpose was to create awareness of Money Tracker. A subset of more specific, but also short in duration, tutorial were developed. These featured the host in voice only. The Money Tracker overview was added to NAB website as part of a soft launch. It was removed seven days later. It received 1.9 million views. The overviews and tutorials were then added to social media sites and have attracted over 12,000 views.