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Why Brand Alignment Plays a Large Role in Video Content Marketing

The idea of using video to share your products, services or story with your customers is becoming more popular each year. Within this growing trend, there are still many companies that are neglecting to ensure that content in the video is aligned with their brand. The idea of ensuring that your brand’s messaging and direction …

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The 3 must-haves for creating an awesome video

When planning a video, there are THREE key fundamental principles which should be included in order to make it effective. By neglecting even one of these core components, your video could end up with more ‘thumb-downs’ than ‘thumb-ups’ on YouTube. So, what are these 3 must-haves for creating an awesome video? Before continuing on, we’re …

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